4. Chocolate Gourmet can leverage such a situation to hire the best people in business. Thus significantly impacting the ability of Chocolate Gourmet to build sustainable competitive advantage -Efforts to reduce consumption of water and energy and optimize transport routes. Note on the U.S. Chocolate Market case study PESTEL analysis includes macro environment factors that impact the overall business environment Political, Economic, Social, Technological, Environmental, and Legal factors. Due to favourable political factors, Amul company achieved a growth of 11.35% in its operating units in Kolkata, Pune and Mumbai. Secondly governments from all parties adhere to the treaties made by the previous governments. Finally, technology has changed Cadburys production and packing process over the years, starting with the introduction of new brew machines to blend coffee and cocoa gains. The gender composition of labor market is a good indicator of disposal income of household, priorities of the households, and related needs. Switzerland is one of the largest economies in the world. Despite the popularity of chocolate in the United States, many analysts believed that the market was far from saturated, noting that European per capita consumption of chocolate remained considerably higher than that of American consumers. It speaks out against child labor and slave labor, while also using sustainable practices for the environment. Brexit: The UKs departure from the European Union may have an impact on the chocolate industry, such as changes in trade agreements and regulations. Nestle 10. 2. It factors in temperature, rotations, pressure, and other necessary measurements to make the perfect candy. A PESTEL analysis is used as a strategic tool to measure industry dynamics through recognition of the core political, economic, social, technological, legal and environmental forces/changes having influence on the industry (Henry, 2007, p.23). In fact, Cadbury was able to gain a 30% increase in its annual profits, predominantly from the sales of Dairy Milk and Trident. It will help Chocolate Gourmet in both developing environmentally friendly products and thwarting PR stumble blocks. Called consumer trips by the company, buying in stores went down by 2 percent that year. Some social factors that may affect the chocolate industry in the UK include: Changing consumer preferences: Consumers in the UK are becoming more health-conscious and may seek out lower-calorie or healthier chocolate products. It first sold its items in United States in 1905. Chocolate Hawkins should carefully analyze the attitude towards authority before launching a marketing campaign for its products and services. In 2015, the Hersheys Company surfed upon a sea of negatives. At EMBA PRO, A SWOT analysis is a tool used to evaluate the strengths, weaknesses, opportunities, and threats of a business or product. Developing strategies that can capitalize on Chocolate Hawkins strengths and help mitigate weaknesses and impact of threats of macro-environment. - Political Governance System Based on the information provided in the Digital Chocolate case study, it seems that the country have a stable political system. "Tasting Empire: Chocolate and the European Internalization of Mesoamerican Aesthetics." The American Historical Review 111 (3):pp 660 Odijie, E.M., 2016. - Intellectual Property Rights Protection Chocolate Hawkins should assess the level of protection that intellectual property rights get under the legal system of the country. Know More Egypt SWOT Analysis This market research report covers SWOT (strengths, weaknesses, opportunities and threats) analysis for Egypt. The remaining 35% of the chocolate industry was divided among Bourbon Corporation, Nestle S.A., Morinaga & Co, Fujiya, Kabaya Foods Corporation, and Cadbury. Experience economy is one of the fastest growing segments both among millennials and among baby-boomers. The PESTLE analysis is a concept first mentioned by Harvard Business School professor Francis J. Aguilar. Psychographics and Demographics 14. The first Cadbury shop was opened in . Changes in macro environment forces can impact the Porter Five Forces & industry attractiveness. Many US companies have incurred losses in Mexico in regular forex crisis in that country. Chocolate Industry in India 7. Research Methodology 4. Managers at Chocolate Hawkins need to examine three inter-related environments in order to come up with an effective strategy. Feel free to connect with us if you need business research. Climate change and changing ecosystem is leading to the extinction of more than 20% of species on the planet by the turn of this century. Maybe all of these things were issues; shares were down 20 percent in that first quarter so something was definitely off. According to an estimate, her annual GDP was 1.375 trillion US dollars in 2020. Rocky Mountain Chocolate Factory, Inc. PESTEL analysis is a strategic tool to analyze the macro environment of the organization. Published by HBR Publications. This is an out-of-the-box usage of technology that hands Hersheys a competitive advantage. Until 2025, the chocolate confectionery market in South Africa is forecast to reach 1.03 billion USD (in retail prices), thus increasing at a CAGR of 5.98% per annum for the period 2020-2024. Journal of Economic Geography, 1 (4), pp.405 Norton, Marcy. Article. In the context of the UK, the change of government from the Labour party to the Conservative/Liberal Democrat is bound to influence Cadburys operations. Political Factors: " These factors determine the extent to which government and government policies can affect an organisation or a particular industry. The conditions of a country affect the businesses within it, and PESTLE analysis helps these businesses understand the possible effects . Chocolate Gourmet has stringent norms for health and safety norms so in emerging economies it may have to compete with players who dont have high cost structures that of Chocolate Gourmet. - Democracy & Other Democratic Institutions According to Linda A. Hill, Alison Berkley Wagonfeld the democratic institutions are needed to be strengthened further so that business such as Chocolate Hawkins can thrive in an open, transparent and stable political environment. The total retail value of the U.S. market for chocolate was estimated at $13.7 billion in 2002, a 10.2% increase from 1998. In one respect, Cadbury was born as a result of social factors. Looking forward, IMARC Group expects the market to reach US$ 4.1 Billion by 2028, exhibiting a growth rate (CAGR) of 8.8% during 2023-2028. Political environment and other factors not only impact the cost of doing business but also long term sustainability. Analyze Strengths and Weaknesses of Chocolate Gourmet. GDP of Afghanistan in 2019 was 19,101 billion $. At EMBA PRO, - Focus & Spending on Renewable Technologies How much of the budget is spend on renewable energy sources and how Chocolate Gourmet can make this investment as part of its competitive strategy. Political: Nestle is a global company and in the food and beverage industry one of the most important factors to consider is globalization. These factors are Political, Legal, Economic and Social. An even better option is Fair Trade Chocolate. Skip to main content Other CIPD Websites CIPD UK CIPD Middle East CIPD Ireland People Profession CIPD Learning Hub People ManagementPM jobs Log in / Register Go to the home page Much of this gain in retail value could be attributed to a shift of U.S. consumers toward higher priced chocolates. Hi, We can write an analysis or assignment on any topic of your choice, PESTLE Analysis of Chocolate Industry in Uk. This will enable the Chocolate Gourmet to determine if required can it hire talent globally to work in that particular market. Market Overview 2023-2028: The India chocolate market size reached US$ 2.4 Billion in 2022. Amul Chocolates is a product category of the milk company Amul which is the brand name for the Gujarat Cooperative Milk Marketing Federation. Some of the economic factors that affect the chocolate industry in the UK include: Consumer demand: Changes in consumer preferences and tastes can affect the demand for chocolate products, which can impact the industrys profitability. Political environment and other factors not only impact the cost of doing business but also long term sustainability. PESTLE analysis | Factsheets | CIPD Discover what PESTLE means, and use our PESTLE analysis template and example to understand the external influences on your organisation. Food safety and labeling regulations, such as those related to allergen labeling, nutritional information, and ingredient labeling. - Intellectual Property Rights Protection Chocolate Gourmet should assess the level of protection that intellectual property rights get under the legal system of the country. Conducting a PESTLE analysis of the confectionery industry can help businesses operating in this sector to identify potential opportunities and threats, and to develop strategies to mitigate risks and capitalize on opportunities. By 2008, the company had expanded its operations into four countries and Digital Chocolate was one of the top developers of soloplayer games for standard mobile phones and iPhones. - Influence of Climate Change How climate change will impact Chocolate Gourmet business model and supply chain. Some of the economic factors that Chocolate Gourmet should evaluate both in the present market and one in which it wants to enter are inflation rate, GDP growth rate, disposable income level etc. Chocolate Gourmet should be careful about the history of forex risk before entering new market. - Financial Market Structure and Availability of Capital at Reasonable Rates The quantitative easing policy of Federal Reserve has led to liquidity flooding all across the global financial markets. Table two below presents a PESTLE analysis for the industry Nestl are present . It is written by Glenn Carroll, Greg Powell and shed light on critical areas in field of Strategy & Execution, Entrepreneurship, Strategy that the protagonist in the case study is facing. It can enable Chocolate Gourmet to hire skilled workforce at competitive salaries. While also keeping the ingredients simple to maintain environmental sustainability. Learn how to, Our Mayo Clinic SWOT Analysis examines the Strengths, Weaknesses, Opportunities and Threats of one of, Technology is now taking over, and almost all fields are turning most tasks into digital., Copyright 2020 Weberience LLC. A Comprehensive Project report on Chocolate Industry Bhavik Parmar Follow Co-Founder And MD at KadiBuddy Advertisement Advertisement Recommended Final report on chaco Shailesh Kumar 3.7k views 66 slides Chocolate industry project report hasnain2 6.2k views 74 slides Chocolates & confectionery Varun Deshpande 18.6k views 29 slides - Consumer Disposable Income The household income of the country has increased constantly in the last decade and half, compare to the USA market where household income is still below 2007 levels and not increased in real terms since early 1980s. The company was founded in 1924 and has gained much popularity now. - Work Force Productivity Work force productivity in US has grown by 25-30 % in last two decades even though the salaries are not reflecting those gains. - Judiciary Independence In the matter of commercial and business decisions, judiciary of the country is independent to a large extent. First with the consumer pushback against their usage of the Ivory Coast (and potentially child labor). In doing so, theyre committed to being more transparent about the ingredients. - Unrest within the Country & Chances of Civil Unrest We dont think that Chocolate Gourmet business operations are facing any dangers from any kind of civil unrest or internal militant operations in the country. Chocolate Gourmet should do a primary research regarding how much time it often takes to conclude a court case in the country given the sort of legal challenges Chocolate Gourmet can face. Social factors such as demography trends, power structure in the society, women participation in workforce etc have immense impact over not only the country's economy but also on workforce talent availability and level of consumer demand. Learn how to, Our Mayo Clinic SWOT Analysis examines the Strengths, Weaknesses, Opportunities and Threats of one of, Technology is now taking over, and almost all fields are turning most tasks into digital., Copyright 2020 Weberience LLC. - Societal Norms and Hierarchy What sort of hierarchy and norms are acceptable in society also influence the types and level of consumption in a society. PESTEL analysis is critical to understand the external threats & opportunities arising because of the macro environment developments. Chocolate Hawkins has stringent norms for health and safety norms so in emerging economies it may have to compete with players who dont have high cost structures that of Chocolate Hawkins. This analysis helps businesses to make informed decisions and take advantage of opportunities while mitigating potential risks. Macroeconomics is the study of large-scale economic elements, often relating to countries as a whole.The factors this analysis represents are political, economic, social, technological, legal and environmental. Macro Environment Analysis: PEST Analysis: Order custom essay Nestle: Macro Environment and Micro Environment Analysis with free plagiarism report GET ORIGINAL PAPER. Cadbury is synonymous with chocolate consumption worldwide. Mars Incorporated. Cadbury is a well-known producer and distributor of chocolate and milk-based products. Definition of PESTEL / PEST / STEP Analysis.
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