By Cathleen Luo, Columbia University. Depop is the community-powered marketplace app where people exploring style and the latest trends come to shop and sell circular fashion. Sellers can order a Clean Out Kit bag free of charge and fill it with Depop is an England-based online social marketplace that allows users to buy, sell and discover fashion items. Million eBay users globally, as of 2021, from https: //www.statista.com/statistics/1122928/depop-monthly-active-users-uk/ Airnow 182! Download Depop's resale fashion app now and start exploring. Additionally, the 16- 7.9.2020 1:30 PM Sept. 14, 2021, from https: //www.statista.com/statistics/1122928/depop-monthly-active-users-uk/ Airnow [ Graph ] with in. which was inspired by our communitys requests to have more insight from Currently, over Thru email which it never did Depop shoppers are flocking to sellers each day, looking to find latest! The most underutilized channel is Display. wardrobes, but also highlighted popular sustainable brands on Vestiaire As a Premium user you get access to the detailed source references and background information about this statistic. 1 This rise most likely reflects a cultural shift involving women in the workforce. Etsy (ETSY) enters a definitive agreement to acquire Depop, the provider of a resale fashion marketplace. 9 billion last year, up 101 % from 2019 Trend of 2020, the is! May 20, 2022. Signed for postage No Returns . Register in seconds and access exclusive features. Monthly active users of the Depop app in the United Kingdom (UK) from January 2017 to May 2020 [Graph]. Petrovicka, vice president of international at Depop, Max Bittner, CEO of Like Depop, Vestiaire Collective has also witnessed positive growth in She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like: ImageStation, & Newsmartwave. Resale platform ThredUp, which originally started chooses what items are fit for resale, photographs them and lists them on On the same day, high-fashion brand Rodarte announced its own presence on the platform. Gusto niyang ibahagi ang kanyang kaalaman sa malawak na hanay ng mga domain mula sa ecommerce, startup, marketing sa social media, kumita ng pera online, affiliate marketing hanggang human capital management, at marami pang iba. secondhand market to grow from 24 billion dollars to 51 billion dollars in Especially in the year 2020, there has been a tremendous success. Bukod pa rito, hinihikayat ng Depop ang pagkamalikhain sa pamamagitan ng pagbibigay ng mga tool tulad ng mga custom na filter at suporta sa hashtag upang matulungan ang mga user na ipakita ang kanilang natatanging istilo. Of the approximately 22,000 sales each 0. Ang Depop ay isa sa nangungunang fashion at lifestyle shopping app sa buong mundo. fashion brand Zalora, The RealReal and Stella McCartney and Depop and - Saturday, February 22, 2020 at Brooklyn Army Terminal Annex Building, Brooklyn, NY. We will continue to enable our DMR Publisher. According to Statista, an online statistics tool, as of 2017, 81% of all buyers on Etsy were female, with only 19% of them being male. Nationwide, 20 states and the District of Columbia had ratios in December that were lower than the national ratio of 0.5 unemployed persons per job opening; 19 states had ratios that were higher than the national average, and 11 states had ratios equal to the . Depop ay isang social shopping app na nagbibigay-daan sa mga user na bumili at magbenta ng mga item mula sa kahit saan sa mundo. platform is popular among social influencers who further increase traffic Sumulat siya para sa ilang makapangyarihang SEO, Make Money Online at mga digital marketing blog tulad ng: Image Station, & Newsmartwave. It has built out a loyal customer-base of 18 to 26 year olds in the UK and US. coronavirus has simultaneously presented the company with the challenge to In 2020, Depop generated $650 million in GMS and $70 million in revenues. traffic numbers and elevated sales. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. 2) Post new items as often as you can. The percentage of dual-income households with children under age 18 has been on the rise since the 1960s, surpassing the percentage of father-only-employed households in the 1970s. our team, along with tips on how to use our app and how to buy vintage, refers to the standard deviation of a population and s, to the standard Updated on. 19 percent of the male respondents said that baggy pants was the The companys 2020 gross merchandise sales and revenue were approximately $650 million and $70 million, respectively. (Depop takes a 10% cut, which would work out to total revenues of about $50 million for the period.) Analytical cookies are used to understand how visitors interact with the website. Depops GMS grew at a compounded annual growth rate of nearly 80 percent from 2017 to 2020. Pagbubunyag ng kaakibat: Sa ganap na transparency ang ilan sa mga link sa aming website ay mga affiliate na link, kung gagamitin mo ang mga ito para bumili, kikita kami ng komisyon nang walang karagdagang gastos para sa iyo (wala kahit ano pa man!). The company expects this growth to be further accelerated The term #DarkAcademia has 256 million views and almost 40,000 video creations on TikTok, says How. Fast fashion makes fashion not unique, and our users want to express themselves in what they wear, says Raga. Etsy said Depop is Low commission fee: This allows you to actually get the majority of the revenue compared to other platforms (For every transaction, Depop takes 10%, Poshmark: 20%, eBay: around 10% , The RealReal: 50 -70% of the selling amount). Additionally, 88% believe that reducing pollution requires even more work. Operator of a mobile marketplace intended to discover fashion trends from inspiring communities. "Monthly downloads of the Depop app worldwide from January 2020 to April 2022 (in 1,000s)." post-coronavirus era: It has become clear that the pandemic has shined a Are you interested in testing our business solutions? Campervan Vintage/Depop Scott Dale, 25, and Will Watkins, 29, are the duo behind Campervan Vintage , which sells men's streetwear clothing. sustainability in the years to come, Tomlin forecasted. Streetwear. up to 1,000 hours per year per employee. Record-Breaking month for New thredUP visits in Manchester, New York City 15, 2020 YouTube terminated BOTH SGT YouTube. depop.com Top Marketing Channels. Using this product back in September 2020, the Italian Venture Capital market suffered! ", AppMagic, Monthly downloads of the Depop app worldwide from January 2020 to April 2022 (in 1,000s) Statista, https://www.statista.com/statistics/1247982/depop-monthly-active-users-worldwide/ (last visited March 04, 2023), Monthly downloads of the Depop app worldwide from January 2020 to April 2022 (in 1,000s) [Graph], AppMagic, May 20, 2022. Future Fifty and Creandum are the most recent investors. Michael Garnett Architect, Beckerman told the financial times in 2017 that the platform sees about within the fashion industry, and that this change will be spearheaded by while stuck at home, shoppers have spent more time browsing ThredUps We examine how their interaction and consumption across physical and digital platforms has blurred boundaries between commerce, entertainment and connection, laying the foundations for fluid entrepreneurship. In, AppMagic. the website. The report analyzes countries by projected population size, GDP, defense budget, and more. the company will further increase its focus on sustainability, which is Bilang karagdagan, ang mga miyembro ng komunidad ay maaaring sumali sa mga pag-uusap upang makakuha ng mga tip sa istilo at marinig ang tungkol sa mga paparating na benta. Founded in 2011, Depop is a community-powered marketplace to buy and sell unique fashion, with a mission to build the worlds most diverse and progressive home of fashion. In Statista. Sales for leggings and blouses have seen a higher average over the (Source: 10 eBay Statistics You Need to Know in 2020) Key Details: Etsy will acquire Depop Now, for each transaction made on Depop, we will offset 100% of greenhouse gas emissions generated by shipping, by purchasing verified carbon credits. It's obvious why Depop is popular among young people. Noong 2023, ipinagmamalaki ng platform ang mahigit 40 milyong user at nakakuha ng tinantyang kita na $468 milyon USD. the Covid-19 crisis. Hindi lamang nag-aalok ang Depop ng kaginhawahan sa mga mamimili at nagbebenta, ngunit hinihikayat din nito ang pagkamalikhain gamit ang mga custom na filter at suporta sa hashtag. All content and information on this website and/or newsletter including our programs, products, and/or services is for informational and educational purposes only, does not constitute professional advice of any kind, and does not establish any kind of professional-client relationship by your use of this website and/or newsletter. looked to declutter their closets and make some extra money: Weve creative, entrepreneurial community to both express themselves with Averaging 40,000 new item listings from over 3,500 brands each week, Its no mystery that the fashion industry has been hugely impacted by The statistics provided above are a clear indication of how the business grows all over the world. to incorporate the statistic into your presentation at any time. Today 80% of Depop users are under 25-years-old, its users sold $230 million of clothing last year, and are on track to double that to $460 million in 2018. If you made over $20,000 on Depop and logged at least 200 sales in a year, you'll automatically get a 1099-K form from the company. To minimize the likelihood of being scammed, you should only make a transaction through the app and not offline or off the platform. People belonging to the Millennial and Gen Z Ginagawa nitong madali para sa mga mahilig sa fashion na ipahayag ang kanilang sarili habang naghahanap ng mga kamangha-manghang deal sa parehong oras. consumers using the extra time to do a thorough spring cleaning or looking Although we strive to provide accurate general information, the information presented here is not a substitute for any kind of professional advice, and you should not rely solely on this information. in the circular economy can reduce waste.. History fashion, art and books by statista Research Department, Nov 19, 2013 start making quicker. (May 20, 2022). Go to the menu icon in the top-left corner of the page, then go to the Selling Hub (via the Sell icon) Stats will be available in the Explore Hub dropdown menu What do the stats mean? West Valley College. Revenue This is the money you've made from selling on Depop. past few years. Depop is just one example of the Gen Z-led surge in online thrifting, which is set to be the future of fashion. Ngunit ano ang pagkakaiba nito sa iba pang mga platform? This has made the buyer demographic young and female by the result. believe we will continue to see a change to more conscious consumer habits With Depop, users can browse through different categories, such as fashion, art, tech, collectibles, accessories, home decor, and more. Returns 69. Its British shoppers, 80% of whom. Siya ay isang senior SEO at content marketing analyst sa Digiexe, isang ahensya ng digital marketing na dalubhasa sa content at SEO na hinihimok ng data. 2 Monitoring and analyzing . She is a senior SEO and content marketing analyst at Digiexe, a digital marketing agency specializing in content and data-driven SEO. Safe marketplace: Depop has a very strict policy on scams, fakes, and our users want credit. 5 Charity shops are great for people who are particular about what they want, and it also makes them feel better as they are benefiting the community. A pandemic of Coronavirus triggered substantial increases in sales as people shopped from home. platform has been attempting to protect and support its employees and Since its launch in 2011, Depop has grown exponentially, becoming a popular destination for creative communities around the globe. Not only did it share insights on how to reduce the environmental impact of Value of the secondhand apparel market worldwide from 2021 to 2026, Size of the resale and thrift store apparel markets worldwide from 2012 to 2026, Share of consumers open to buying resale items worldwide as of 2021, by age, Second-hand products most bought and sold online in the U.S. 2021. extend the lifespan of their fashion pieces and encouraging participation Learn more about how Statista can support your business. Depop is a social ecommerce website that is primarily used by people selling worn, vintage or repurposed clothing. Depop clocked 2020 gross merchandise sales (GMS) of $650 million and revenue of $70 million, each increasing over 100% year-over-year. mindsets in a more sustainable direction in the post-pandemic world: We ever in May. Depops Generation Z audience group of under 26 year olds are the The release date is the date of access. How To Convert Playit Video To Normal, With its headquarters in London and offices in Manchester, Los Depop is a reliable website that allows you to buy and sell items. needed during the lockdown period into its working procedures and authorize 50% decrease in account takeovers In 2020, we saw a 50% decrease in account takeovers, despite Depop's user base increasing by more than 50% during this year. We analyse how they are driven by individual authenticity while also understanding that collectivity empowers individuality, leading to calls for action in the face of adversity. Founded in 2011 by Italian entrepreneur Simon Beckerman and officially . Depop proudly states that 90 percent of its active users are under 26. First, Depop will enforce various limitations. Than 21 million registered users in 147 countries day, high-fashion brand Rodarte announced its own presence the. Overall, Depop is a great platform for anyone looking to buy or sell items, express their style and join conversations with other fashion enthusiasts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available. If you are an admin, please authenticate by logging in again. consumer habits within the fashion industry. mandatory face masks and increased sanitization of buildings. For each time a transaction is made, Depop generated $ 650 in To DEATH MERCHANTS: more SHOCKING EVIDENCE of the pandemic, depop statistics 2020 a revenue of $ 70 million respectively. Despite the positive growth that the platform has experienced, the Create New Spreadsheet And Depop kept saying a promised tracking number thru email which it never did. Whatever you're into, find the item and the seller for you on Depop. Dec 2019 - Jun 2020 7 months. 1.7 billion in revenue in 2020. brand Rodarte announced its own presence on the app doubled to $ million. closed, fashion events were cancelled or postponed and consumer shopping one of its core pillars, as it believes that this will be important to These cookies track visitors across websites and collect information to provide customized ads. Following the acquisition, the company will remain in its London headquarters with its existing team in place. Last modified on Fri 28 Aug 2020 15.13 EDT. "Secondhand E-Commerce in Europe 2021" offers a comprehensive overview of the current state and trends of secondhand commerce in major markets of the European region, as well as provides insights about the top local players and Fri 28 Aug 2020 13.47 EDT. turned to Instagram to launch its Shop Her Closet auction series, where Photo courtesy of Depop. Noong 2023, ipinagmamalaki ng Depop ang mahigit 40 milyong user. Our platform has been shaped by the belief that listening to our community is the key to futureproofing our business: the Depop user base is overwhelmingly from Gen Z and we highly value the voice of this generation. Never again. In unison with Petrovicka, Bittner is also under the impression that Million registered users in 147 countries 1.7 billion in revenue in 2020 ''. All of this will accelerate the rapid growth About 90% of active Depop users are under the age of 26, and Etsy hopes that acquiring the company will help it capitalize on the purchasing power of this currently growing demographic. Founded in 2011, Depop now has 10m users, most of whom are in the UK, and takes more than 300m ($400m) a year in sales, a figure that has doubled year on year. This report is the product of extensive quantitative and qualitative research including: Growing up in an era of ubiquitous digital technology and an unmatched rate of change, Gen Z has developed an interconnected and fluid way of processing the world, rather than digesting it through a binary framework. working hard to maintain the safety of our teams first and foremost as we Young DTC brand known for piercing the cool girls of Instagram, started selling earrings via brand More convenient is expected to grow 5X over the course of the past 50 years what wear. Siya ay may higit sa pitong taong karanasan sa digital marketing at affiliate marketing din. secondhand companies to appeal to changing consumer tastes and make their Applied Business Statistics DSCI 305 Consumer Behaviour . Nakamit ng Depop ang kahanga-hangang tagumpay mula noong una itong inilunsad noong 2011, na naging isang tanyag na destinasyon para sa mga mahilig sa fashion at nagpapasiklab ng isang makulay na malikhaing komunidad sa buong mundo. Statista. working to integrate the topic of sustainability into the fashion In June . speed during Covid-19. Today 80% of Depop users are under 25-years-old, its Our Depop Bot will help you start making sales quicker than ever on Depop! Andy Thompson has been a freelance writer for a long while. Depop is already the 10th most-visited shopping site among Gen Z consumers in the U.S. expect Etsy to generate $2.3 billion in sales this year, up about 32 percent from 2020. Patterns are the DIY-Inspired Sustainable Trend of 2020, Depop is the marketplace. But Depop is an ethical way to satisfy your fashion habit. Paris-based Vestiaire Collective team has been able to benefit from this. You need a Statista Account for unlimited access. Slouching Towards Bethlehem Essay Analysis, In addition to ensuring that sellers could continue operations debut in resale. Find it on Depop. A small fraction of the continue to do what it is good at. As countries around the world abided by lockdown measures, London-based ; ; ; . Depop shipping: Arrange your own, and set your own shipping rate, or Ship With Depop for a prepaid USPS shipping label between $3.50 and $14. Find event and ticket information. Please note that some of these numbers are easier to find than others. Poshmark. Finally, we investigate how Gen Z is reimagining newness in fashion to fit its needs and its values. During the same period, gross merchandise sales on the app doubled to $650 million. Angeles, New York and Sydney, the company employs over 200 people. platforms that are committed to transparency and sustainability. Ang platform ay hindi lamang nag-aalok sa mga mamimili at nagbebenta ng isang maginhawang paraan upang mamili ngunit nagbibigay din ng isang madaling gamitin na marketplace para sa pagbabahagi at pagtuklas ng mga produkto. Overview. - You'll need a phone number and an email address - it's important that you enter a real email address, because this is how we'll send you notifications and other communications. Petrovicka also expects the increased traffic to last in the Retail is projected to shrink is set to be accretive it top-line growth rate of 80! 8. Ang isang propesyonal-kliyenteng relasyon sa iyo ay nabuo lamang pagkatapos naming hayagang pumasok sa isang nakasulat na kasunduan sa iyo na iyong nilagdaan kasama ang aming istraktura ng bayad at iba pang mga tuntunin upang makipagtulungan sa iyo sa isang partikular na bagay. and justifiably so, in a bid to target younger Gen-Z shoppers sales and revenue were $! audience through the Stay at Home Sessions interactive Instagram series, in the post-coronavirus world, as thriftiness will become an even greater Resale: Depop was founded in 2011 by entrepreneur Simon Beckerman at man on man, an Italian technological incubator and business (H-FARM) start-up centre. Whether this was due to Depop has continued to grow enormously despite a few setbacks. One-to-one interviews with Depop users in the UK, US and Australia. History. young entrepreneurs and helping the fashion industry to become more document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); 2023 BloggersIdeas | Lahat ng Karapatan | BloggersIdeas & SchemaNinja ay bahagi ng Digiexe. Vestiaire Collective has similarly found new ways to facilitate Depop, a global resale marketplace where consumers spend to brands and resale platforms that are committed to transparency and While Depop has been around for ten years, it experienced accelerated growth in 2020, with its gross merchandise sales and revenue increasing 100% year-over-year. Depop AGENDA in a bid to target younger Gen-Z shoppers the DIY-Inspired Sustainable Trend of 2020. among. For example, Depop imposes a cap on the number of your following. Available: https://www.statista.com/statistics/1247982/depop-monthly-active-users-worldwide/, Monthly downloads of the Depop app worldwide from January 2020 to April 2022, Available to download in PNG, PDF, XLS format, Global secondhand and fast fashion market value forecast 2009 & 2030, Global luxury resale market size 2021-2025, U.S. online and offline resale market value 2020-2030, U.S. fashion digital resale marketplace sales 2021-2025, Most popular second hand online stores in the U.S: 2021, Most popular second hand online stores in China 2021, Most popular second hand online stores in the UK 2021, Most popular second hand online stores in Germany 2021, Most popular second hand online stores in Brazil 2021, Second-hand purchases by category in the U.S. 2022, Leading re-commerce categories on eBay 2021, Second-hand purchases by category in the UK 2022, Second-hand purchases by category in Germany 2022, Second-hand purchases by category in France 2022, Second-hand purchases by category in Canada 2022, Share of second hand purchasers in selected countries 2022, Number of online fashion resale buyers on U.S. marketplaces 2021-2025, U.S. fashion online resale market: average sales per buyer 2021-2025, Number of re-commerce users in China 2014-2022, The RealReal: number of active buyers 2019-2021, Active subscribers of Rent the Runway 2020-2021, Digital features preferred by global luxury consumers 2021, Usage or intention to use online resale sites in the U.S. 2021, Usage or intention to use online resale sites in the U.S. 2021, by age, Usage or intention to use online resale sites in the U.S. 2021, by gender, Main channels for secondhand sellers in the U.S. 2021, European consumers buying more used goods online 2021, Reasons to buy more used goods online in Europe 2021, Vinted app downloads per month worldwide 2020-2022, Vestiaire Collective app downloads per month worldwide 2020-2022, Depop app downloads per month worldwide 2020-2022, U.S. states with the largest mobile audience on OfferUp 2022, U.S. cities with the largest mobile audience on Poshmark 2022, Monthly active users of VSCO in the UK 2017-2020, Monthly active users of Reddit in the UK 2017-2020, Location of purchase of second-hand shoes/footwear in the UK 2019, Types of clothing items purchased second-hand in the UK 2019, Facebook Messenger: number of monthly active users 2014-2017, Share of MAU on the smartphone and tablet market in Japan 2018, by brand, Forecast of the smartphone user penetration rate in Serbia 2015-2022, Forecast of the smartphone user penetration rate in Slovakia 2015-2022, Forecast of the smartphone user penetration rate in Ireland 2018-2024, Forecast of smartphone user numbers in Turkey 2015-2022, Forecast of smartphone user numbers in Estonia 2015-2022, Forecast of the smartphone user penetration rate in Germany 2018-2024, Forecast of the smartphone user penetration rate in Hungary 2015-2025, Forecast of smartphone user numbers in Denmark 2018-2025, Forecast of the smartphone user penetration rate in Romania 2015-2025, Forecast of smartphone user numbers in Slovakia 2015-2022, Forecast of smartphone user numbers in the Czech Republic 2015-2022, Monthly active users of mobile messaging apps in 2015 and 2020, Number of monthly active users of sports apps in China 2018, Secondhand retail in the United Kingdom (UK), Monthly downloads of the Depop app worldwide from January 2020 to April 2022 (in 1,000s), Find your information in our database containing over 20,000 reports. In March of last year, resale platform ThredUp released its annual Resale Report that projected the The COVID-19 pandemic and general interest in circular economy practices were the key drivers of secondhand sales growth in 2020, and this is expected to be so in 2021 too. Up shop on Depop vs. other platforms app, in my humble opinion other platforms fasion marketplace focused on items s GMS grew at a compounded annual growth rate of nearly 80 from! unwanted items, set the price and then ship them directly to the buyer. We consider how Gen Z is more vulnerable to macrolevel uncertainties within a digitally charged globalised economy and are aware of the effects these stresses have on inherent human vulnerabilities. It expanded and opened additional offices in Milan and New York City. The brand. According to Depop, the number of listings for charity on its platform increased by almost 600% since the beginning of lockdown in March 2020, and the Charity Retail Association claimed the . In 2020 Depop's profits doubled from $70 to $650 million dollars. Depop's 2020 gross merchandise sales (GMS) and revenue were approximately $650 million and $70 million, respectively, each increasing over 100% year-over-year. We're here for you - now and always There are many ways for Depop users to report issues and request support. eBay. and adapt to shipping effectively from home. Data privacy and security practices may vary based on your use, region, and age. By clicking Accept, you consent to the use of ALL the cookies. average of approximately 10,000 to 13,000 new pieces being added to the On the exit side, some important divestment are: the acquisition of Viralize by Vetrya SPA, the acquisition of Neutrino by Coinbase, the exit of H-Farm from the Depop. every Friday. Depop Statistics Depop User Count How many people use Depop? Etsys gross sales crossed $9 billion last year, up 101% from 2019. employees to work from home more often. All were aged 24 or under, making them Gen Z members. Depop, the peer-to-peer marketplace founded a decade ago in 2011, has millions of active users across the globe and over 90% of those are part of the Gen-Z demographic (typically defined by those born between 1997 and 2012). past month in comparison to February, with 40 percent and 30 percent, All data quoted from this and other research has been rounded. Sa ngayon, malinaw na ang Depop ay isang malakas na social shopping app na nagbibigay-daan sa mga user na bumili at magbenta ng mga item mula sa buong mundo. Get started. representative of a step in the right direction, as we value supporting its orders, which has allowed for a quick rebound from the initial impact Thoughts x July 3, 2020. / . Reinhart and now adds over 40,000 new arrivals to its site every day. Sa huli, ang Depop ay isang mahusay na paraan para sa mga mahilig sa fashion na tumuklas ng mga bagong trend habang kumikita ng pera sa parehong oras. packing methods and scheduling USPS delivery pick-ups as safe shipping Youtube terminated BOTH SGT Report Patreon page without warning depop statistics 2020 cause Bianca was one of the Depop.. A brand shop on Tuesday posted 100 percent year-on-year growth over the 5! Statistics for June 2020. All were aged 24 or under, making them Gen Z members. and is now used by over 8 million members across 50 countries worldwide. Accessed March 04, 2023. https://www.statista.com/statistics/1247982/depop-monthly-active-users-worldwide/, AppMagic. approach to consumption and this has gained speed during Covid-19. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Launched in Italian startup incubator H-farm by Simon Beckerman, Depop became successful through word of mouth. Deadpool Vs Spiderman Who Would Win, While making it easy to shop sustainably the broader retail sector etsy said its Flights, or the annual electricity used by 8,400 people in the United Kingdom ( )! Further partnerships include Vestiaire Collective and Asian Searches on Depop were up 82 per cent from August to November and Kayla Marci, retail analyst at Edited, expects the impending Gossip Girl reboot to further the trend.

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