Shareholders . This is because a strong brand name ensures that the airline has got strong incentives to lure and keep their customer. Then evaluate the other options which will bring to the fray better returns. easyJet will maintain its advantageous cost position through continued cost action. The classic airline model consists of First Class, Business Class and Economy, and the demographics that make up the classes have both similarities and differences to the other classes. Explains ba's workplace strategy integrates corporate responsibility principles throughout the organization. As emphasized by Huang (2009, p), the application of a strategy map is beneficial to companies because it "describes the . Furthermore, a larger fleet will ensure that the airline has got an increase in seat capacity thus this will translate into increased revenue for the airline. Modern aircraft fleet with unparalleled network: EasyJet has established itself as one of the most prominent players in the industry with its exceptional services. Owing to all these factors, in 2019, the company has seen a 2% increase in the number of returning customers as compared to 2018. It is worth mentioning that due to this increase in demand of air travel, major airlines opted to reinvent the wheel. employers or management may lose a large sum of profit because of the inoperative production. This enables easyJet to be efficient with network choices, with an emphasis on maximising returns. I have used them in a lot of my personal research work.-Mudassir KhanAccounting and Business, Melbourne Polytechnic, Here the research is to-the-point, no beating round the bush. 2. Development and justification of an Easy Jet strategy map. Aggressive competition at Berlin airport and Tegel ramp-up, 1. This is a tool which is used in analyzing the industry where a company operates. Ballesteros, JSA 2007, Improving air safety through organizational learning:consequences of a technology-led model, illustrated edn, Ashgate Publishing, Ltd., New Jersey. Map your stakeholders We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. easyjet stakeholder mappingchicago religious demographics. Explains that hicksian's model reckons the time frame in which a strike has to last in order for the parties to reach concession in terms of the wage rate. However, given the nature of the market and the shortage of other options in Europe, competition is likely to intensify. The company has a presence in over 30 countries through its affiliate airlines like EasyJet UK, EasyJet Switzerland, and EasyJet Europe. We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you for only $11.00 $9.35/page. 2020. 3.2. A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). The company strives to provide the best value by efficiency from all the functioning programmes across operations. Once you determine who these key stakeholders are, then you can bring them into the kickoff to help align the project with strategic objectives. their diversity team provides training and advice on discrimination law. In this case, there is no cut throat competition among the supplier of these airplanes. As of September 2019 EasyJet, operated over 1000 routes, has a fleet of more than 331 Airbus aircrafts, 96 million customers across 34 countries and 159 airports. the total discounted cost stream is 8.4 billion. The airline is currently the second largest budget airline in Europe based on passenger count and seventh largest airline in the world. This report is shared in order to give you an idea of what the complete Subsidiaries, Partnerships and Collaborations Report will cover after purchase. This report is shared in order to give you an idea of what the complete Covid-19 Impact Analysis Report will cover after purchase. Furthermore, the profitability of this industry depends on the business strategies which will be laid out by airline companies such as the EasyJet. Currently, the airline industry faces certain threats. In this case, EasyJet is a company which has demonstrated several strengths which have made it to stand out. This is a ration which indicates the rate of return on equity shareholders investment. Explains that strike is viewed differently by the parties of employment, the unions see it as an investment, because the longer it the higher the possibility of them settling higher wage rates for their members. French, WL 1986, Human resources management, Houghton Mifflin Co., New York. SWOT & PESTLE.com (2023). Explains that a single monopoly is one organization that holds 100% of the market share. Furthermore creativity and innovation are crucial when it comes to maintaining an edge over the other companies. Following Southwest Airlines model easyJet started trend "no frill" services which helped in keeping costs down.easyJet provided first come first service with equal service for all. 2. analyze stakeholders by impact and influence. By introducing the 'no-nonsense' theory to the European market, after its deregulation in 1992, easyJet did prove power by increasing . the price elasticity of demand depends on the number of competitors that are in that route. You can use the following in your reference section in order to give credit to the source. Figure 21: EasyJet Stakeholders Management-----21 22. The power of suppliers is another aspect which is brought to the fore by the porters five forces. Opines that local and national communities would want easyjet to help the local community by creating more jobs and gain the town more of a name for themselves and not make too much noise, air or any pollution. the elasticity of demand is determined by competition. 1997. Cuts down my effort to surf through heaps of redundant data.-Alexandra MookiMajor in Business Administration, Carnegie Mellon University, This website has an amazing support team. Home; About. for only $11.00 $9.35/page. Effective use of digital and data tools to underpin growth and deepen customer relationships. You can build your own Stakeholder map using the simple steps summarized below: 1. The companys activities are aimed at offering international air transportation. Some stakeholders are more involved than others. In United States, unions are largely reasonable and they dont take sides without authenticated and rational causes. they aim to be considerate to their neighbour while delivering value to customers. 2. Explains that easy jet is a low-cost airline and is in the oligopoly market. Building on our existing leading positions in Western Europes top leisure destinations to provide network breadth and flexibility. Explains that labor unions are associations of traders or professionals formed to protect the rights and interests of the members and are legally recognized by law trough the labor relation act. Value Stream Mapping 1 Value Stream Mapping Definition Value Stream Mapping (VSM): - Special type of flow chart that uses symbols known as "the language of Lean" to depict and improve the flow of inventory and information. Analyzes how the demand for jet fuel strains the supply system in volusia county. Prevent costly roadblocks later in the project cycle. Explains that the airline industry is sensitive to terrorist attacks, wars, outbreaks (sars), drastic currency fluctuations, and the like. Stakeholder mapping is the process of identifying key stakeholders (i.e. the rise and decline in fuel costs affect the lifespan of many airlines. 2. Need a custom Essay sample written from scratch by Some Key Publics/Stakeholders for BP (British Petroleum) 500 Words; 2 Pages; Some Key Publics/Stakeholders for BP (British Petroleum) . Part of my role is managing . Initially these companies were focused on business travel, however due to the growing demand of leisure air travel the demand for airlines also increased. So, here, I want to share with you my favorite 6 Stakeholder A. easyJets strategy will seek to continue to lead the market in sustainability, working with our partners to achieve our Net Zero Roadmap and the decarbonisation of the aviation industry. The company has invested in the efficient use of airports. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. . The tables below illustrate the current state and future plans of the company. The concept of easyJet is based on the belief that demands for short-haul air . The future of easyJet 16 6. Through the Stakeholder Analysis will be identified those groups and individuals that will ultimately affect or will be affected by the process and outputs of the project Inter Ventures. Explains that ba is in a competitive lucrative position because of the high-high situation. Although this company undertook her first flight in 1995 and operated on two routes, ten years later the company has been able to operate on 212 routes across Europe. This airline has a strong presence in its operations. Their experience helps a project avoid pitfalls and getting their help builds stronger relationships. 2008 2007 Change. In this case, strategy in this industry is about the approaches the companies in this industry seek to survive and prosper within its environment over the long term (Anderson 2011). This is done before a project is started. Explains that there are 5 golden rules that can be adopted for a best corporate governance practice which include ethics, align business goals, strategic management, organization & reporting. Opines that local and national communities would prefer businesses that were noisy or caused a lot of pollution. This ensures the customers are satisfied with the nature of operations which are in progress. Define your stakeholders. Segmentation, Targeting and Positioning (STP) Analysis Report. Opines that pressure groups want easyjet to continue to create a brand name for themselves and help the public trust their business. But there have been issues where unions have been held responsible for creating problems and also been proven to be lobbying for interests of a few instead of the masses that they. With high ASD, your ad post will be displayed across all our 2500+ pages.Grow your business with effective advertisement! easyJet aims to deliver a seamless and digitally enabled customer journey at every stage and is continuously working to enhance the customer experience. however, there are weaknesses which restrict their performances and revenues. 807 certified writers online. Table of Contents. Evaluate this claim drawing upon evidence from Chapter 8. of Book 1 Mapping psychology Memory is a subject that has been of much interest to psychologists for many years and various research has been carried out in aid of trying to understand how memory works. business class is the most competitive among airlines and is seen most heavily marketed. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Lastly, the paperless operations which have been embraced by this company have ensured that the travellers have an easy time when it comes of preparation for travel as well as when it comes to the management of any eventualities which might arise (Ballesteros 2007). This report is shared in order to give you an idea of what the complete Digital Marketing and Social Media Strategy Analysis Report will cover after purchase. Step 2) Assess how those stakeholders could be impacted or have an effect on the organization. This report is shared in order to give you an idea of what the complete Company Overview Report will cover after purchase. Revenue is increased through not having to deliver or post tickets out to its customers, in comparison with other non-internet based airlines. A stakeholder map typically falls on a two-by-two grid. It is based on the low-cost, no-frills model of the US carrier Southwest. One of the most important aspects which have made this airline to stand out is the route system. must. Therefore the target customers were leisure and casual travelers with no service for business class travelers. Aspects such as uncertain fuel prices as well as insecurity are major areas of concern. EasyJet has various opportunities which are emerging. Southwest Airlines: Organizational Culture, Collective Bargaining Vs Collective Bargaining, Collective Bargainingning: The Banning Theory Of Collective Bargaining, Key Stakeholders Investment in British Airways. Burrow, J, Kenneth, E & Brad, K 2007 , Business Principles and Management, 12th edn, Cengage Learning, California. IvyPanda. As an airline, EasyJet seems to be well placed in the kinds of services and products it is providing (Ahlstrom & Garry 2009). Engage with your stakeholders. Leaders (including data / analytics / insight leaders) will easily recall others they work with often. Currently, this company operates and boasts of carrying more passengers within Europe than the British Airways. EasyJet maintains expectations as it improves cost performance - https://www.sharecast.com/news/news-and-announcements/easyjet-maintains-expectations-as-it-improves-cost-performance--6841498.html Profit before tax - underlying ( million) 123.1 191.3 (35.7)%. To show where there may be areas of alignment or areas of opposition between stakeholders. Explains that unions help protect employees from unjust dismissal through collective bargaining agreements (cba). 4. Explains that unions can enable almost everything that is good for employees and also helpful for the union in many ways. Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. This implies that the company was able to launch into 644 destinations within that span or period of time (Jones 2005 ). the total discounted cost stream is 10.5 billion. Subsidiaries, Partnerships and Collaborations Report. Operating in net-zero carbon flights across network: EasyJet has a strong history of pioneering several environment friendly approaches towards reducing the environmental footprint across the entire network. For instance, in 1992, following the expansion of the European Union, there was an increase in the airline destinations. Helping the disruptive build impactful companies. In addition, a stakeholder analysis can help you: Gain more support and resources. Furthermore, since it is considered as the leading low fare airline, the airline commands a great deal of influence in the short routes within Europe (Mayer 2007). Thus, it is the responsibility of this company to work on establishing the right strategies which will work to ensure that EasyJet remains to be considered as an airline of choice in Europe when it comes to short routes (Eichenberger 1996; Ferrell, Hirt & Linda 2006). The way in which the organization secures, deploys and utilizes its resources will determine the extent to which it can successfully pursue specific performance objectives. What is stakeholder mapping? I wrote an article with 20 Stakeholder Analysis techniques. Cites enberg, d (2005, sept. 15). And lastly, flexibility, this refers to the ability to change operations (Jones 2005 ). 1. EasyJet Plc SWOT and PESTLE analysis has been conducted by Anindya Anindita and reviewed by senior analysts from Barakaat Consulting. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. To make the connections and associations between stakeholders tangible by visualising them. Explains that strikes involve refusing to work, working at a slower pace, or engaging in other activities during working hours. This helps you to develop an informed strategy for managing stakeholders throughout the product development process. These should include practices and policies which are in line with the company mission. Describes the roles of key players like owners, board of directors, and staffs. . This report is shared in order to give you an idea of what the complete Stakeholder Analysis Report will cover after purchase. Opines that unions have an unfair advantage in lobbying politicians in all levels of government. Through these strategies, the airline will be in a position of establishing the right framework of bringing positive results at the end of the plan. . (2020) 'EasyJet Company's Strategic Analysis and Marketing'. Explains keith's rescue dogs' aims are to help the welfare of unwanted and abandoned dogs, re-home as many dogs as they can, and educate people on the correct care and treatment of dogs. This method is incorporated into a strategy map that will form the basis for the development of a balanced scorecard later on. Zoom in and focus: You could use the tool to evaluate your competitors from your customer's perspective. Employees - they want to be . These preferences have lowered the landing charges (Jones 2005 ). This allows customers to book flights easier and increase Jet2s revenue. Within an enterprise, stakeholders may also include managers and staff. According to the Ansoffs matrix, the airline should try to penetrate new markets with the existing products and services (French 1986). Protecting and building brand awareness and consideration. Copyright 2023 - IvyPanda is operated by, Continuing to use IvyPanda you agree to our, EasyJet Companys Strategic Analysis and Marketing. Forces model to analyze the competitive environment for easyJet. Barnes, D 2008, Operations Management: An International Perspective, illustrated edn, Cengage Learning EMEA, California. Best EasyJet Topic Ideas & Essay Examples. Swissport International Ltd. SWOT & PESTLE Analysis, Aegean Airlines S.A. SWOT & PESTLE Analysis, Groupe ADP (Aeroports De Paris) SWOT & PESTLE Analysis, Textron Aviation Inc. SWOT & PESTLE Analysis, Jaguar Land Rover (JLR) SWOT & PESTLE Analysis, Coca-Cola Europacific Partners SWOT & PESTLE Analysis, 1. It is believed that over 97% of Jet2s customers book online, which further highlights Jet2s emphasis on online bookings. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. This is especially critical when you need to: Design new products . Process. I found the analysis reports of SWOT & PESTLE.com very comprehensive and insightful. Opines that jet2 must capitalise on customer trends by flying to more destinations within europe. Modern aircraft fleet with unparalleled network. Explains that employees are willing to work for free, but they want to be treated with respect as if they were paid employees. The mission statement of the company is supported by a strong focus on these three objectives and encourages stakeholders to have future-oriented visions (Bessant & Tidd 2011). I coach senior executives to effectively sponsor change, I enable people managers lead their people through change and I design and deliver engagements that create behaviour change. Describes the living wages at the port of oakland at http://www.iir.berkeley.edu/livingwage/pdf/portoak.pdf. Explains union dues and initiation fees are one of the major cons for unions. Despite the global recession the Easyjet is making significant profits. EasyJet Plc SWOT & PESTLE Analysis - SWOT & PESTLE.COM. Looking at the weaknesses, as compared to other airlines, EasyJet does not have sophisticated aircrafts. easyJet has a cost advantage over its major competitors on the primary network that it operates. The four-part table or simply four quadrants are used to categorizes them, which fall into two categories one category is the stakeholder's interest, and the second one is the stakeholder's influence in the . Opines that easyjet should continue with the rules and laws they already follow as this will make employees happier knowing that they are being treated fairly, which will improve the workplaces efficiency between employees and customers. Last month's quarterly trading update reported an 8% increase in unit revenues for the Oct-Dec quarter and forecast a significant narrowing of first half pre-tax losses from GBP112m to between GBP50m and GBP75m. This shows that the despite the prevailing threats in Europe, this airline still has a large market share in the market. Analyzes how easyjet has a few stakeholders who influence the company's decisions, such as customers and employees. For example: Take appropriate action. competitive advantage requires cost leadership, differentiation, and focus strategies. Eichenberger, JA 1996, General Aviation Law, 2nd edn, McGraw-Hill Professional, New York. 1. The plans are underway to increase the fleet of this airline. It can be understood that . This might sound patently obvious, but I often see too little time spent on this stage. I am an IIBA Certified Business Analysis Professional (CBAP) with 20,000+ hours of certified BA experience accumulated during 20+ years of working as an IT Business Analyst, primarily in the airline/GDS industry, but I also have experience working for a TMC. Implementing any major strategic exercise requires insight and focus. Explains that suppliers don't have suppliers, but do receive donations and want keith's rescue dogs to use these donations to their advantage and to help the dogs in their care to receive a better life. Weaknesses. In this case, EasyJet faces the same challenge as a company in Europe. All Rights Reserved by Barakaat Consulting. Free EasyJet Essay Topic Generator. Due to the COVID-19 pandemic, EasyJet had restricted its entire fleet of planes on March-30 2020, nevertheless, in June 2020 it proclaimed to resume its fleets for hundreds of summer destinations. The tools of stakeholder analysis mean that this is not a major problem for management. Some of the risks associated with this plans are associated with the prevailing business legal and political environment. Explains that venter et. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Environmental, Social, and Governance (ESG) Analysis Report. Furthermore, there is an increase in the challenges which are facing this sector. Explains that there are unions in almost every conventional business, from engineering to banking, nasa to us airlines. What makes easyJet stand out is the flexibility which it offers its customers thus it leaves the customers with no choice but to stick to it. Furthermore, the airlines location also bolsters the efficiency with it has (Mayer 2007). We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. In addition, the airline should consider having community programs which demonstrate to all other companies how a business can directly affect the people and communities in the many cities which it serves through outreach services and community building activities. if they lose recognition, it would also decrease recognition for their sponsor. If they don't cut flight costs then they may lose the demand to rival budget airlines. Furthermore, this meant that airlines could take off and land in any of the destinations which were located within the European Union. !-Keith GrencherBirmingham Business School. employers' relationships with unions have become more hostile since the 1970s. Explains that regulation allowed start-up carriers to enter the market, which led to increased competition. a strike occurs when the two parties fail to reach an agreement on the wage rate because of the differences in interests and responsibilities of each part. It is also worth noting that all the booking on this airline are made via email or telephone. Continuing to deliver strong productivity, easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF, Additional ESG information - Financial Year 2021, Directors' interests and substantial interests.